"We are the only completely integrated diamond and jewellery manufacturer and retailer in the country. We have a strong presence at every level of the diamond business, right from sourcing diamonds at competitive prices from DTC as sight holders to retailing our products through a vast network of self owned and franchised stores, we have now moved on to entering the lifestyle and luxury segments. We are the pioneers of branded jewellery in India and have several established brands in our arsenal to tap the continuously growing branded jewellery market. Gili being not only the first brand under Gitanjali's umbrella, it is an introduction of branded jewellery to the Indian market. The list includes well-know and well established brands such as 'Nakshatra', 'Asmi', 'Sangini', 'D'damas' and 'Giantti'.