Rituparna Sengupta inaugurates ‘Diya Diamonds’ First Exclusive Store in Kolkata

Kolkata, October 24, 2011: On the occasion of Dhanteras, Diya Diamonds, one of India’s leading jewellery brands from the house of Gitanjali Group, launched its first Exclusive showroom in Kolkata today. The showroom was inaugurated by Bengali diva Rituparna Sengupta and Niyat Parekh, CEO, Diya Diamonds Jewellery in the presence of Mr. Chirag S. Bagaria – Manager Marketing & Operations, Gitanjali Brands Ltd and Mr. Anil Rathod – Head Franchisee Business, Gitanjali Brands Ltd. The new showroom offers exquisite diamond jewellery for all occasions and is located on BT Road, Panihati.

With the opening of the store, the stunning Ripuparna Sengupta also unveiled a new Earring collection for the upcoming festive season. The beautiful and stunning jewellery pieces are made in white gold with pink stones and diamonds which is perfect for consumers who are looking to make a style statement this festive season. The dazzling pair of earrings was gifted to two lucky winners present at the venue by the actress in order to celebrate International Pink Day.

Diya Diamonds offers a wide array of exclusive and trendy jewellery in amazingly affordable prices. The showroom houses eclectic pieces and has beautiful pendants, earring, rings and bracelets making it a one stop shop for consumers who are looking for versatile jewellery that is reasonably priced. Each piece is BIS hallmarked and comes with a certificate of Gitanjali Assurance. The inauguration also marks the beginning of a new phase of aggressive expansion for Diya Diamonds in the East.
 
On the occasion, Niyat Parekh, CEO, Diya Diamonds Jewellery said, “Through Diya Diamonds Jewellery, we are pleased to offer the Indian consumer unique and contemporary designs to suit every emotion, moment or occasion. The jewellery pieces are certified and easy on the pocket making it one of the most fast moving brands in the country. The stores give an enhanced shopping experience with the look of the modern showroom and the feel of a traditional jeweler.”

About Diya Diamonds
Diya is a brand with exquisite designs in the fast moving price brackets. The product portfolio includes pendants, earrings, rings and bracelets at amazingly affordable prices. Each piece is BIS hallmarked and the details of the diamond content are laser etched on it. The look and feel of the designs is legendary. Technically also Diya diamond jewellery, delivers the best because of a lower gold weight contentand a high value diamond variable.